Create Affiliate Banners That Convert

Posted by on Feb 20, 2018 in Affiliate Manager, Affiliate Posts, Blog | 0 comments

Before I begin my recommendations on creating effective affiliate banners, let me address the elephant in the room: no, affiliate banners are not dead. I hear this frequently and it surprises me each time. Do affiliate banners on non-related sites convert to sales? Absolutely not, and if you still have banner farms (sites with only banners and no content) please take them down immediately. However, a well-done affiliate banner on a niche site does convert and provides a great baseline of passive affiliate revenue into your program. I am not trying to say your banner conversions will surpass, or even come close to, your text link conversions. Text links within relevant content reigns for conversions. However, to omit banners entirely would reduce supporting branding opportunities and passive revenue income for your program and the affiliate. Ok, now that we have that cleared up, let’s move forward with my recommendations for affiliate banners that convert for your program. Know Yourself When creating specs for affiliate banners, the first item on my list is to ensure whoever looks at your banner knows exactly who you are. Remember, your banner will be along side other brands that, hopefully, aren’t in your category. As such, include product images that clearly illustrate what you are trying to sell. Affiliate banners are not the time to go out of the box with abstract images. If you sell cosmetics, include a picture of lipstick, eyeshadow and mascara. If you can include multiple product lines (think eyes, lips and face), that’s even better. Skip the lipstick swatch image. That’s for your affiliate to use in their post body. If you sell food, include an image of your package and a clear CTA. Why should someone by it? Is it gluten-free? Vegan? Paleo? You get the point. Make it obvious because you are looking to convert a quick glance into a click. I know you spent a lot of time creating a logo that represents your brand. I absolutely want you to include your logo on your banner. However, understand that, unless you are a well-known brand like Target or Crate and Barrel, your product image is more important. Below is an example from Au Naturale on a theme-focused banner. This New Year’s banner focuses on consumers looking to reduce their chemical intake. Stand Out From The Crowd Your banner should be clean, flexible AND stand out from the crowd. I know this is a tall order for a space as small as 300×250 pixels, but it makes all the difference. Use eye-catching images, but avoid the temptation to animate it. A quality site won’t accept animated banners because content is king, and animation is distracting. Create a...

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Four Things Brands Look For In An Influencer

Posted by on Feb 16, 2018 in Affiliate Posts | 0 comments

This post was originally featured on the Type A Parenting site. I will be speaking at the Type A Parenting Conference in the Fall of 2018 on how to build relationships with your favorite brands.   I represent health and wellness brands in their influencer marketing outreach. I spend my day online looking at amazing content and evaluating it to see if a particular influencer is a good fit for my brands. I am not unique in this task. I have several manager friends who do similar outreach and well… we talk. We’ve compared notes on our efforts, and I’ve used that insight to put together the following list of the top four things brands look for when deciding whether to work with an influencer. Spoiler alert: number of followers isn’t on it. #1 Niche When working with influencers, my number one priority is to find someone who can truly connect with both my brand and their audience.  I look beyond site views, email list subscribers and social media followers to find the experts in my niche. I would rather work with an influencer who has fewer than 10,000 followers but is an expert in their field than with an influencer who has 100,000+ followers but little credibility. I am not alone in feeling this way. Most managers I know cringe at the term ‘lifestyle blogger’. After all, what does that really mean? To us, that signifies a plan to discuss everything at a superficial level. True engagement happens when influencers demonstrate their passion and knowledge about a product or brand. As a manager, I’m looking for the deep conversations happening on social that I can use to introduce my clients and their products. I spoke at a conference recently and had someone raise her hand to explain that she didn’t have a niche. I asked her to rethink her statement. She was positioning herself as a ‘mommy blogger,’ but is that what she really is? Or, is she in a niche like one of the following: Parenting under 5 Natural Parenting Crafty parent Vegan parenting Parenting kids with food allergies Parenting free-range kids You get the idea; this list could go on forever. The different brands that will be interested in her and her business will depend on how she defines herself and her site. Don’t be afraid to dig deeper with your followers. You may lose some people, but you will gain loyalty and engagement. The reality is, you can’t be everything to everyone so don’t even try. #2 Social Media Engagement I am not going to lie: seeing the magic K or maybe even an M after the number of followers on Instagram does get an influencer noticed. However, as I stated...

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Niche Influencers Outreach Advice For Your Affiliate Program

Posted by on Feb 7, 2018 in Affiliate Management, Affiliate Manager, Affiliate Posts, Blog | 0 comments

The following blog post was originally posted on AM Days. I am speaking at AM Days, an affiliate management conference, in May. My session covers who to get those recruited influencers into performing affiliates. Click here for more details. And of course, this is an affiliate link because you know…it’s what I do and all.  I can also offer you 15% off any 2-day session by using the code SPKROBBINS. If you click on this link, I will receive a commission to offset travel costs.   Looking to recruit an influencer who is also a top performing affiliate? The key to influencer recruitment success begins with your list. As an affiliate manager, the evolution of influencers in the performance marketing space is a trend I have kept a close eye on. Early on, I saw the value of content affiliates but remained a minority among my peers. Now, the tide has changed. Influencer marketing has infiltrated the affiliate marketing world. Merchants see the value of influencers’ reviews for conversions and requests for affiliate managers to recruit influencers have grown exponentially. Affiliate managers now spend much of their time diligently crafting custom emails with the hopes of recruiting the next top performing influencer. However, many of these hours are wasted because of one common mistake. Many managers overlook the first essential step in the recruitment process: creating the prospect list.  An unqualified list results in failure, no matter how brilliant your recruitment outreach. Your prospect search should go beyond standard stats such as the number of followers, page ranking, and MOZ score. This post illustrates how to avoid common illusions and key components managers should look for to find influencers who will know how to connect, and as a result, sell to your target audience. Below are six key steps to creating an influencer list that will recruit top performing affiliates. #1 Pick A Niche Finding the sweet spot with influencers isn’t just about follower counts, it is also about the niche. Niche influencers have authority, knowledge and trust with their audience. Those three components translate to affiliate revenue. We buy from people we trust. We trust people who are experts. Prior to any list creation, I identify my top niches to recruit from. As an example, I manage an all-natural cosmetic brand. I look beyond the general niche of beauty bloggers and focus recruitment one level deeper. The more specific the niche I find, the higher conversion rates I see.  One recruitment segment I’ve identified is vegan influencers. These micro-influencers may have smaller numbers in followers, but they have knowledge, passion and a sincere connection with their audience that results in an authentic representation of my merchant. Below is an...

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Chegg Affiliate New Year’s Resolutions Post Ideas

Posted by on Dec 27, 2017 in Affiliate Posts | 0 comments

2018 is right around the corner and resolutions are starting to form. And while only a small percentage of people keep their resolutions, you can make the difference in helping a student reach his/her goal. Below are ideas for keeping the Raise My GPA resolution intact through graduation. Feel free to copy any of these tips or modify to make your own for a top converting Chegg affiliate post.   Top 10 Ways To Increases Your GPA Chegg Study – access to an extensive knowledge based on existing textbooks. Students also can ask questions that are added to the database. Great and inexpensive way to get answers any time of day. Chegg Tutor – Need one-on-one help? Chegg Tutor offers experienced tutors available online 24/7. Pay only for the time you need/use…whether that is 5 minutes or 1 hour. Take your followers to the 30-minute free trial. If you are a content affiliate, shoot me an email to see if you qualify for the lead-generation campaign. Flash Cards – I know this is old school, but flash cards are still a great way to study on the go. Don’t worry about getting any paper cuts. Just use the Flashcards + app by Chegg. This app is free and multi-lingual. Take Note – Taking good notes is the key to optimized studying. Consider writing notes in two columns. The right-hand column is for the notes and the left is for questions related to those notes. Great way to quiz yourself or create flashcards. Join a Study Group – Misery loves company, right? No, that is not what I mean. The accountability and extra brain power make study groups an amazing asset. Always do your homework – Missing assignments, even small ones, have a significant impact on your grade. Additionally, the homework lets you know what you need help on. Talk to Your Teacher – This is an often under-utilized asset for students. Teachers want you to succeed. If you are struggling with a concept, schedule an appointment with your teacher Show up to class. – This may seem like a no-brainer but is often overlooked. Many times, teachers will provide information and even test questions not available in the textbooks. Get plenty of sleep – If you can’t process the information due to exhaustion, it won’t matter how much you study. Getting sleeps keeps you healthy, relaxed and engaged. Prioritize – Make academics a priority over your social life. It will pay off in the long. There is also plenty of time to have a great social life, just avoid staying out late when you have an exam or an early school day Ready to start promoting Chegg? Click here to...

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Affiliate New Year’s Resolution Post

Posted by on Dec 19, 2017 in Affiliate Posts | 0 comments

The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals. – Melody Beattie 41% of Americans make New Year’s Resolutions on January 1st with commitment and desire at full capacity. However, by February only 8% of the people keep their resolution. The following Robbins Interactive affiliate programs make it easy for people to keep their New Year’s Resolution whether it is for a healthier life or better grades, these programs point your followers in the right direction. And if your New Year’s Resolution is to earn more commissions, you are reading the right article.   Au Naturale – Looking to reduce toxins in your everyday routine? The average woman is exposed to 168 chemicals a day from her cosmetics routine. Au Naturale leads the #cleanbeautyrevolution because no one should have to sacrifice her health for beauty. Au Naturale products are high performance, vegan, organic and all-natural. Introducing your followers to Au Naturale isn’t only about reducing chemicals for our followers but also supports the legislation to demand more transparency within the cosmetic and personal care industry. This affiliate program is perfect for beauty bloggers, eco-wellness influencers, and auto-immune niche sites. Click here to learn more details about the Au Naturale Affiliate Program. Healing Natural Oils/Amoils.com – Following the path of fewer toxins for a New Years Resolution, Healing Natural Oils offers affordable essential oil blends for specific ailments ranging from age spots and skin tags to neck firming oils. With an average price under $25, these oils contain no toxins, additives or fillers and come with a 90-day money back guarantee for consumer confidence. Like Au Naturale, this affiliate program succeeds with health coaches and eco-wellness dedicated to teaching followers how lower chemicals and toxins in his/her body. The program is also great for SEO niche sites. Sign up to become an affiliate here.   TeloYears – Knowledge equals power. This common phrase is the cornerstone of the TeloYears at home, genetic test. TeloYears measures your biological age and compares that age to your chronological age. Rooted in the science of telomeres, TeloYears measures the length of your telomeres to determine your propensity towards many illnesses related to aging such as Alzheimer’s, diabetes or cancer. The good news? You can lengthen your telomeres, and as a result reduce your risks of these diseases, with changes to your diet and lifestyle. TeloYears’ affiliates include health coaches, biohackers, and wellness niche sites. Sign up to become an affiliate here.   Chegg – Are your followers students striving for better grades and staying within tight budget? Chegg is best known for textbook rentals but also has two...

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