There Is No Formula For Influencer Marketing

There Is No Formula For Influencer Marketing

Recently, a client asked me to create and provide a plan for recruiting top influencers. He requested a formula where the number of followers and comments an influencer had equaled success. I will confess, I giggled slightly at his request. My job would certainly be a...
LATHER Selects Robbins Interactive

LATHER Selects Robbins Interactive

I am excited to announce the latest affiliate program for Robbins Interactive. LATHER has become synonymous with wellness and holistic, natural skin and hair care solution. With a belief that products should care for the whole person…not just skin and...
Four Things Brands Look For In An Influencer

Four Things Brands Look For In An Influencer

This post was originally featured on the Type A Parenting site. I will be speaking at the Type A Parenting Conference in the Fall of 2018 on how to build relationships with your favorite brands.   I represent health and wellness brands in their influencer marketing...