ShiftCon 2018 Speaker Announcement

Posted by on Aug 18, 2017 in Affiliate Posts, Influencer Marketing | 0 comments

I am honored to be selected as a ShiftCon 2018 speaker. Shiftcon is an eco-wellness conference that invites top influencers who focus on green, sustainable and healthy lifestyle options. Three years ago, I attended my first ShiftCon conference and knew immediately I would be returning. The intimate and open environment merges enthusiasm and passion with tactics for action and immense knowledge. ShiftCon connects these influencers with top What is ShiftCon? Three years ago, I attended my first ShiftCon conference and knew immediately I would be returning. This conference merges enthusiasm and passion with tactics for action and immense knowledge. ShiftCon connects influencers with top brands in the industry with intimate networking and incredible sessions. I dare you to attend and not feel a spark of motivation to make a difference in the timely initiative of eco-wellness. My ShiftCon Session I will be speaking in the workshop prior to the actual conference. As the moderator for 5 Ways To Monetize Your Influence, my panelist will answer questions and provide case studies of their success. The panelist of this session include:             Amanda Jo of The Organic Bunny  Amanda covers it all home, lifestyle, nutrition and beauty on her popular blog The Organic Bunny, keeping it real, practical and down to earth.  She also exposes her audience to the truth behind misleading brands, exposing harmful ingredients that could be hiding right under your nose.  Sophisticated and stylish, Amanda definitely knows how to dish on clean living without sacrificing one little bit of luxury.           Nadia Newman of Body Unburdened is a wellness nerd, natural beauty junkie, DIY enthusiast, and certified Nutritional Therapy Practitioner. Nadia recently published her book Glow: The Nutritional Approach to Naturally Gorgeous Skin as well as The Home Detox Guide.                   Carron Coleman, of The Holistic Honey, is a Green Beauty and Wellness Blogger based out of New York City. She created her blog to document her journey toward better health from the inside out. Through her online presence, she provides a healthy dose of inspiration for women to change their health and beauty routine. The session, we will discuss the many ways to monetize your influencer from affiliate marketing to book publication to sponsored events. After this workshop, you will leave with a clear understanding of monetization tactics and strategies that focus on a diverse flow of income. Whether you are a new or seasoned influencer, you will walk away with ideas to implement. See You In California? I hope to see you there and share an organic kombucha cocktail with you! You can purchase tickets by clicking here   And...

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There Is No Formula For Influencer Marketing

Posted by on Apr 5, 2017 in Blog, Influencer Marketing | 0 comments

Recently, a client asked me to create and provide a plan for recruiting top influencers. He requested a formula where the number of followers and comments an influencer had equaled success. I will confess, I giggled slightly at his request. My job would certainly be a lot easier if there was such a formula but unfortunately, there is not. A human touch is required for true success. Below are five reasons why there is no black and white formula for recruiting and activating influencers. Engagement Versus Followers When reviewing potential influencers, it is important to review engagement over followers. Not only can followers be purchased, but smaller (or micro) influencers often have stronger engagement and authority with their followers than someone who has a large following. A successful influencer campaign is one where the audience trusts the influencer. True relationships cannot be faked. See my post on the power of niche influencers here. Authenticity Versus Clicks Beyond looking at ‘likes’ and comments, affiliate managers need to analyze the authenticity of the engagement. Bloggers have created private Facebook groups with the sole purpose of requiring its members to leave comments and likes each other’s posts. The rules of these groups are strict: like and comment on a specific number of posts per day or risk removal from the group. These posts are easily recognizable because the comments are often generic and superficial along the lines of, “great post,” or a single thumbs up emoji. When you see that type of engagement on a single post, it’s likely the work of one of these comment pods. Pretty Pictures Versus Recommendations  As a brand, you want to ensure that posts made on your behalf are encouraging your desired call to action. An attractive picture that yields only comments and ‘likes’ is not a solid CTA unless, of course, the goal of the campaign is focused on images and branding. I structure my campaigns so the call to action results in a completed sale. For my affiliates, an attractive picture used without persuasive content will not be considered a successful campaign. Sales Versus Engagement When I review an influencer, I look at their other brand campaigns to ensure they are getting equal engagement compared to personal quotes, pictures and images. Many times, there is great authentic engagement on personal images and stories but significantly less on brand sponsored posts. It’s important to choose an influencer who can sell as well as engage. Niche Versus General The more your influencer knows about your specific niche the greater the engagement. While there can be a formula to find a niche, it goes beyond the numbers or keyword search. Is the influencer a perceived expert in...

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