Natural Healing Oils Affiliate Management Case Study

Posted by on May 6, 2014 in The Work | 0 comments

  The Challenge Natural Healing Oils (Amoils.com)  provides natural treatment and remedies oils for ailments such as skin tags, eczema and more.  This once thriving affiliate program was without a dedicated affiliate manager for several years. As a result, the program was in decline and fell victim to cannibalized sales. Natural Healing Oils reached out to Robbins Interactive, through Elevated Inc., to revive the program back to its former glory with  our affiliate management services.   The Solution The program initially ran in both an in-house program as well as Shareasale. The first step was to move all active affiliates to Shareasale. This allowed for comprehensive reporting including clickstream review. It also provided an opportunity to reach out to each affiliate and form a relationship. Within Shareasale, all coupon sites were removed from the program since Natural Healing Oils is a unique product without retail outlets. Top affiliates received personal communication and were incented to expand their product line promotion. In addition, affiliates were offered individual consultations to enhance conversions. New affiliates were recruited based on niches as well as relevant super affiliates.   The Results Initially coupon sites represented 30% of the total affiliate sales. By month two, coupon sales represented only 4%. Coupon sites were completed eliminated by month four. The Natural Healing Oils affiliate program now contains only content affiliates that bring unique customers and value. Within one month, the program reversed its downward trend, even with the removal of all coupon sites. Month over month sales increased by 35%. As the affiliate manager, Robbins Interactive continues to expand the program through nurturing active affiliates, rehabilitating inactive affiliates, and aggressively recruiting new...

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Total Training Goes Social

Posted by on Apr 18, 2014 in The Work | 0 comments

              Challenge Total Training had minimal to no social media presence. As a result, the online software company was missing out on brand awareness and customer acquisition opportunities   Solution Robbins Interactive provides consistent and strategic daily posts supporting a comprehensive content marketing campaign. With a balance of valuable knowledge and service marketing, users remain loyal to the social media Initially working with Brafton, the social media and content development worked side by side to optimize search ranking efforts as well as customer outreach.   Results Total Training’s twitter account grew to over 10,000 followers with consistent and relevant postings as well as interaction with the followers.   The YouTube Channel went from under 20 subscribers to almost 9,000 and over 1 million views.   Social media serves as a top referral to the website and influencer for online...

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Incremental Increase In Revenue by 15%

Posted by on Jun 12, 2013 in The Work | 0 comments

  Challenge Reach a new and large audience without interfering with existing retail channels. Immediate need for increase in sales. Solution The etnies Online store became a member of the Commission Junction network. Working closely with Commission Junction, I moved quickly to recruit affiliates for the holiday season only two months away. With one-on-one recruitment via email as well as eBlasts, a team of 2000 affiliates was formed. An aggressive commission and promotion strategy along with strong creative paved the way for success. Results Etnies saw the affiliate program represent an additional 20% of sales in the first three months of launch. Since it’s launch, the affiliate program has represented up to 40% of sales. It is now an integral part of its eMarketing strategy and continues to...

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