How To Win the Affiliate Battle Against Amazon

Posted by on Apr 13, 2017 in Affiliate Posts, Blog | 0 comments

With recent commission reductions for Amazon Affiliates, many influencers are seeing the advantages of direct brand relationships. In addition to higher commissions, a direct brand relationship functions as a true partnership with benefits including advanced notice on promotions and new products, product samples and aggressive campaign contracts. However, while influencers are seeing the benefits, the fear they share with me is that their...

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There Is No Formula For Influencer Marketing

Posted by on Apr 5, 2017 in Blog, Influencer Marketing | 0 comments

Recently, a client asked me to create and provide a plan for recruiting top influencers. He requested a formula where the number of followers and comments an influencer had equaled success. I will confess, I giggled slightly at his request. My job would certainly be a lot easier if there was such a formula but unfortunately, there is not. A human touch is required for true success. Below are five reasons why there is no black and white formula...

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The Influencer Marketing Checklist For Influencers

Posted by on Feb 15, 2017 in Affiliate Posts, Blog, Online Marketing | 0 comments

How influencers can select the right partnerships to build their brand and monetize their presence A quick Google search brings up multiple checklists for brands to use when selecting influencers. However, I couldn’t find a single checklist for influencers to use when selecting which brands to work with. I always include this topic in my presentations to influencers whether I am speaking on sponsored posts or affiliate marketing. It is just as,...

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Attn SEO Affiliates: Top Reasons For Natural Health Affiliate Programs

Posted by on Feb 3, 2017 in Affiliate Posts | 0 comments

The affiliate marketing industry is buzzing about bloggers and social media pros used as influencers. While that strategy is effective, many marketers leave the power of the SEO niche affiliate out of their strategy. A highly optimized website targeting specific audiences generates amazing passive income without relying on Facebook algorithms and audiences. If you are researching a niche, look no further than the natural health. The industry is...

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Micro and Mega Influencers: A Question of Value

Posted by on Jan 27, 2017 in Affiliate Manager, Affiliate Posts, Blog | 0 comments

This post was originally published on the Influencer Marketing Days Blog. In the past year, one of the most popular buzzwords used in marketing meetings everywhere has been ‘influencer.’ Companies large and small are hoping to harness the power of individuals to impact consumers’ buying decisions. Brands recognize the importance of working with influencers with a range of audience sizes. There are mega influencers, like Kim Kardashian, who have...

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