Micro and Mega Influencers: A Question of Value

Posted by on Jan 27, 2017 in Affiliate Manager, Affiliate Posts, Blog | 0 comments

This post was originally published on the Influencer Marketing Days Blog. In the past year, one of the most popular buzzwords used in marketing meetings everywhere has been ‘influencer.’ Companies large and small are hoping to harness the power of individuals to impact consumers’ buying decisions. Brands recognize the importance of working with influencers with a range of audience sizes. There are mega influencers, like Kim Kardashian, who have...

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Key Takeaways From Influencer Marketing Days Conference

Posted by on Nov 17, 2016 in Affiliate Management, Affiliate Manager | 0 comments

  This week. I had the privilege to attend and speak at the first conference focused on influencer marketing, Influencer Marketing Days  Having an early appreciation for this growing channel, I looked forward to honing my skills and sharing my knowledge. Throughout the conference, I had many “ah ha” moments and several affirmations that Robbins Interactive is heading in the right direction with its focus on influence marketing and...

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Is Your Affiliate Program Healthy? It May Be Time for A Checkup

Posted by on Sep 9, 2015 in Affiliate Manager | 0 comments

As an affiliate manager, educating my clients and program participants is a large part of what I do. Over the years, these three questions seem to come up over and over: What percentage of overall E-commerce revenue should my affiliate program be? How will I know if my affiliate program is cannibalizing existing sales? I have a love/hate relationship with my affiliate program. Is this normal? My answer to the last questions is a resounding,...

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