Key Takeaways From Influencer Marketing Days Conference

Posted by on Nov 17, 2016 in Affiliate Management, Affiliate Manager | 0 comments

  This week. I had the privilege to attend and speak at the first conference focused on influencer marketing, Influencer Marketing Days  Having an early appreciation for this growing channel, I looked forward to honing my skills and sharing my knowledge. Throughout the conference, I had many “ah ha” moments and several affirmations that Robbins Interactive is heading in the right direction with its focus on influence marketing and...

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100% Pure Cosmetics and Skin Care Select Robbins Interactive For Affiliate Management

Posted by on Feb 18, 2016 in Affiliate Management, Affiliate Posts | 0 comments

100% Pure Cosmetics selected Stephanie Robbins of Robbins Interactive to manage their affiliate program. 100% Pure Cosmetics and Skin Care offers non-toxic and all natural products for women, babies and men making them a perfect fit for Robbins Interactive’s natural and wellness affiliate relationships. The 100% Pure affiliate program resides on the Shareasale network, already making an appearance in Shareasale’s Top Power Ranking list. 100%...

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An affiliate management questionTo Coupon or Not To Coupon –

Posted by on Jun 4, 2015 in Affiliate Management | 0 comments

In affiliate management, many affiliate manager struggle with the strategy of coupon affiliates in their programs. There are extremes of both sides being represented within the industry. I recently published To Coupon or Not to Coupon on Linkedin. In this article, I address how I determine whether coupon affiliates are allowed in my program as well as my overall coupon/deal strategy within my affiliate programs.   Click here to get the...

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Where the Girl Scouts Digital Cookie Site Failed As An Affiliate Program

Posted by on Feb 6, 2015 in Affiliate Management, Affiliate Posts, Blog | 0 comments

The Girl Scouts’ Digital Cookie Site is not, by definition, a true affiliate program. However, on the surface, the new Girl Scout’s online store acts like an affiliate program, talks like an affiliate program and, unfortunately, failed like some affiliate programs. As an Affiliate Manager and Girl Scout Mama, I greeted the Digital Cookie opportunity with enthusiasm. Since I have experience in building online stores, I was “voluntold”...

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Affiliate Marketing for Bloggers: Talk Affiliate Marketing To Me

Posted by on Jan 22, 2015 in Affiliate Management, Affiliate Posts | 0 comments

As an affiliate manager, I need to ‘crack the code’ of affiliate marketing for bloggers.  I work with bloggers on a regular basis. The blogger affiliate relationship has amazing potential but typically starts off with communication issues. At the root of the problem is the different metrics for public relations versus affiliate marketing Why the disconnect? One possible reason is that public relations managers’ performance matrixes...

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