At Robbins Interactive, Back to School is a BIG deal. In fact for three of my clients, Back to School sales trump the winter holiday season. Think you are too late to get the most out of Back to School, think again? You still have time to make the most of your Back to School affiliate marketing.
Back to School Marketing Tips
Do You Really Know Me? Children have a huge influence over Back to School purchases. Video marketing is a great way to tap into this market. etnies has always done great with skateboard influencer videos for shoes and clothes. Also don’t forget about those college students going back to school as well.
Says Who? Social credibility and reviews assist with conversions. Include testimonials and social media reviews in your promotions.
Show Me The Money. Since the average family spends $634 for their Back to School shopping, discounts are going to important…especially with online marketing. Don’t lose your content marketing sale to coupon sites. Offer the retailer discounts upfront and keep updated with the latest promotions.
To get a full list of my Back to School promotions, please click here.
Give Inspiration. People are actively searching for ideas surrounding clothing, organization and dorm room ideas. Be sure to leverage sites like Pinterest as well as creating complete and unique looks with your merchants items.
Example from one of my affiliate programs, Element Eden
It’s Personal. Let your visitors know what you like. You are credibility. Select your favorite items and create a custom banner with tools from Shareasale and Avantlink.
Email Lives.62% of adult U.S Internet users check their email daily. While social media makes the headlines, email still reigns as a great converter.
The Party Isn’t Over. In September, clothing and accessory retailers get another boost of revenue as students see what other students are wearing. Don’t miss out on this opportunity by closing your Back to School initiatives in August.
What other marketing techniques have you used to make the most out of your Back to School affiliate marketing? I would love to hear from you.