The following are approved claims for Culturelle products. Please note, if you make one of the following claims, you need to include the appropriate symbol and reference, even if it is a social media post. Further on this page are examples of proper documentation of medical claims.
These claims are inclusive of all available claims. If you are unsure if your statement meets the requirements, please email me at [email protected] for review.
Symptoms
- Helps reduce occasional diarrhea, gas, and bloating*
- Works naturally with your body to support your digestion and immune defenses*
- Minimizes travel-associated digestive issues*
- Supports your natural defenses for overall health and wellness*
The claims above require the following reference:
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
#1 Clinically Studied Probiotic Strain
- Formulated with the #1 most clinically studied probiotics strain, LGG® †
The claims above require the following reference:
† Based on the number of Lactobacillus rhamnosus GG clinical studies, as of January 2022.
Brand Claims
- Most trusted probiotic in Americaφ
- #1 pediatrician recommended probiotic⟐
The claims above is for Kids products only and require the following reference:
⟐ Based on a 2021 survey among pediatricians recommending a probiotic brand.
φ Culturelle voted Most Trusted Probiotic brand by American shoppers based on the 2022 BrandSpark American Trust Study.
Examples
