by admin | Feb 20, 2018 | Affiliate Manager, Affiliate Posts, Blog
Before I begin my recommendations on creating effective affiliate banners, let me address the elephant in the room: no, affiliate banners are not dead. I hear this frequently and it surprises me each time. Do affiliate banners on non-related sites convert to sales?...
by admin | Feb 7, 2018 | Affiliate Management, Affiliate Manager, Affiliate Posts, Blog
The following blog post was originally posted on AM Days. I am speaking at AM Days, an affiliate management conference, in May. My session covers who to get those recruited influencers into performing affiliates. Click here for more details. And of course, this is an...
by admin | Sep 1, 2017 | Affiliate Management, Affiliate Manager, Affiliate Posts, Blog
Spoiler Alert: They don’t HAVE to choose. A recent online article, published by Entrepreneur, made my blood pressure rise. The author makes a comparison between affiliate and influencer marketing and asks the question, “Which should your company use?” At first...
by admin | Jan 27, 2017 | Affiliate Manager, Affiliate Posts, Blog, The Work
This post was originally published on the Influencer Marketing Days Blog. In the past year, one of the most popular buzzwords used in marketing meetings everywhere has been ‘influencer.’ Companies large and small are hoping to harness the power of individuals to...
by admin | Nov 17, 2016 | Affiliate Management, Affiliate Manager
This week. I had the privilege to attend and speak at the first conference focused on influencer marketing, Influencer Marketing Days Having an early appreciation for this growing channel, I looked forward to honing my skills and sharing my knowledge. Throughout...
by admin | Sep 9, 2015 | Affiliate Manager
As an affiliate manager, educating my clients and program participants is a large part of what I do. Over the years, these three questions seem to come up over and over: What percentage of overall E-commerce revenue should my affiliate program be? How will I know if...
